With almost 100 million readers each week, Target’s Weekly Ad was an iconic leading driver of sales for decades. As an associate creative director on this channel, I led and directed multiple in-house creative teams and agency partners in strategy, design, style guides, art direction, content creation and execution. As a creative leader I partnered closely to build relationships, collaborate and gain trust with multiple merchant and marketing strategy partners. The Target Weekly Ad was intended to reflect the store on its pages and inspire a weekly shopping trip with relevant promotions.
