Sojos Pet Food is a nationally known and distributed specialty pet food. I created and developed the original brand identity, systems, illustrations and packaging across multiple product lines and categories plus retail displays, web content, and print ads. I led photo shoots and built an extensive photo library on a tight budget. For ten years I was the solo designer and art director for this interruptive, visually distinctive,
first-of-its-kind brand.
first-of-its-kind brand.
