Event naming and branding for three key summer holidays. The goal: to generate extra buzz and drive higher sales for these big beats within the summer season—Memorial Day, Fourth of July and Labor Day. Multiple creative teams united to create alignment and synergy across Target’s external and internal marketing channels. The result was a cohesive, Deals-led guest experience generating excitement and driving positive sales during these important timeframes.
Memorial Day cross-channel view
Fourth of July cross-channel view
Labor Day cross-channel view
